Difference Between Brokers Realtors: Dealer, Real Estate Agents and Marketing Companies

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Difference Between Brokers Realtors: Dealer, Real Estate Agents and Marketing Companies

As a home buyer, it can be hard to understand the difference between Realtors, Real Estate Agents, Brokers and Dealers. Often times one person might have all of these titles or different people in your real estate team may hold any number of these roles. To help you navigate this confusing process we’ve created an infographic that outlines each role so you know exactly who is doing what when buying a home!

Realtors: Difference Between Brokers Realtors

Realtors are real estate brokers that have the education, training and license needed to be a professional in the real estate industry. In order to become a Realtor, you must go through classroom and field course studies from an accredited university or institute. You will also need to complete 1 year of full-time work experience out in the field before you will be license. Then, in order to remain active, realtors must complete continuing education courses each year to ensure they are up-to-date with the industry’s latest trends and changes.

The majority of people who are purchasing real estate will employ the services of a real estate agent. Real estate agents can be found in all segments of the market, from small homes to large apartment complexes and everything in between. They represent either sellers or buyers depending on whether they work for a brokerage firm (realty company) or as independent contractors. The real estate agents advise their clients on many aspects of the market including home prices, interest rates and property values. In order to provide the best advice to their clients realtors have a variety of online resources available for use.

Real Estate Agents: Difference Between Brokers Realtors

the Real estate agents have commissioned employees or independent contractor employees of a particular brokerage company that represents clients when buying/selling homes. Real estate agents are not required to have any university or college education, nor do they need to attain a license. Because of this, real estate agents generally only work with one company and the training that they receive is at that particular company’s office. Real Estate Agents are a very important part of the real estate business. A Real Estate Agent is a person who has been given a license to sell property. A large majority of people have at least one home. So, most would not buy unless they had an agent with them. It is common for buyers and sellers to work together through the agent. They generally charge a commission for their work, and the amount is set by law.


Broker work for their own brokerage company. They are license to sell real estate in one or more geographic areas. Brokers can be Realtors, but not all realtors are brokers. Brokers may also work for “subscription-based” companies. So, that will provide them with access to listings of properties available on the market through a multiple listing service.

A broker is a person who arranges transactions between a buyer and a seller. He can be someone working for an agency (and, as such, may also be call an agent). So, he can work independently. Brokers perform many of the same functions as agents. So, but they do not take ownership of items they sell – at least not in the legal sense. Brokers who have their own agencies are consider principals, while agency brokers are call agents.


Dealers are also know as “buyer’s agents”. They receive a percentage of the selling price of a home. So, when they negotiate the sale for someone looking to buy. Dealers do not work with sellers and, therefore, can represent only one party in a real estate transaction. In the world of finance there are many different divisions that can be separate into. Some of these divisions include investment banking, stock brokerage, and even real estate. In this article we will discuss a division not often thought about which is called dealing. Dealing is a very exciting field where you make money on the margins off speculating in securities markets.

A dealer is a firm or person who buys and sells stocks on its own account. They must have a registered address, not with their residence. So, but in the stock exchange they wish to be part of. In many instances you can see dealers as being one step above speculators. So, because dealing with securities takes knowledge about the security itself as well as technical ability. Dealers are more risk takers then the rest of Wall Street. They must constantly devour new information on stocks they are responsible for to make money. Some dealers are scare more easily then others, but even if this is one of their traits, it can be say that dealing has always had a high mortality rate .

Marketing Companies:

Marketing companies are not affiliate with any real estate company or broker. Instead they help individuals find home owners. So, who may be interest in selling their properties by marketing listings to a wide audience. Marketing companies can provide access to properties from multiple listing services. So, pay close attention to the marketing strategies of Realtors, highlighting the strengths and weaknesses of various approaches.

There are many marketing companies that advertise and inform people on their products. Marketing is the process of developing, maintaining and managing a market for consumer goods and services. Many marketing companies out there will help to inform and develop. So, this market through advertisements and other promotional techniques such as social media or word-of-mouth advertising.


Good real estate agent will help you find the right home, but if your search is more complicated. So, than that (for example, if you need to relocate for work or are looking for a second home), then it’s worth consulting with an experienced broker. If you have questions about which type of professional would best suited for your particular needs. So, feel free to leave them in the comment section below and I’ll get back to you as soon as possible!

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